It's easy for established corporations to get stuck in a rut when it comes to consumer engagement. For instance, it can be difficult to get younger audiences on board with your new product — even when the new product is intended for younger people.
However, there are some easy ways to appeal to a younger audience. This can help increase sales, and develop a long-term, loyal customer base. Read on for four ways corporations can target a younger audience.
One of the biggest difficulties for corporations is their stuffy image. Many young people prefer to consume goods made by smaller, innovative companies — even if it means paying a little extra. A great way to get around this is to work with start-ups. They can bring a new perspective and fresh image to your brand.
Some businesses may not be keen to working with start-ups; however, there are ways to mitigate the risks involved. Check out the strategies outlined in this corporates and start-ups collaboration guide, to learn more.
Young people are highly active on social media. 50% of TikTok users are under 34, meaning it's a great way to reach this audience. For the best range of interaction, you should use a lot of different social media platforms — including Twitter, Facebook, Snapchat, and Instagram.
Not only is this a great way to develop brand recognition, but you can build personal affinity online. Interact with your consumers in a respectful but fun way, and harness the potential to go viral. Just make sure to double-check anything you post — you don't want to get famous for the wrong reasons.
With the rise of the internet and social media, visual marketing is only getting more popular. Social media posts that include photos or videos get more clicks and shares — and they're much more likely to go viral. Younger people are very responsive to strong visuals, so your brand must prioritize this.
Creating content around your products is an excellent way to get positive attention. No brand is too niche to be able to harness this. For example, some videos going viral on TikTok include ‘satisfying’ pool cleaning with water jets. This may not seem like an obvious choice for creating visual content, but young people respond well to many types of media.
7,516 billion people currently use smartphones worldwide — and that figure is only increasing. It's crucial to make content that's compatible with mobile phones. Many young people consume most of their content on their smartphones. If they can't access your website or social media channels properly, you're unlikely to maintain their attention.
Thankfully, it's very easy to make sure that this is taken care of. Just check that all of your websites come with smartphone-compatible programming. This means that when a person opens them on their phone, they will not be disappointed.
Young people are some of the most active online, meaning that targeting them is surprisingly easy. However, it's important to make sure that your reputation and values align with those of the people you are targeting. This is why it's a good idea to have defined strategies for appealing to young people.
These four easy ideas will help you to gain brand recognition and increase your consumer base. You'll be a much-loved brand amongst younger people in no time.
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