There are millions of apps available in the Android App Store alone, with numbers getting higher and higher every single month. Launching an app is not at all as easy as in the past since competition is higher than ever. It is really important to launch an app only after you have a good strategy set up so that you increase your chances of success. Simply launching the app and hoping it will be successful does not work.
There are many ways to promote apps these days and you need to use as many as you can, with those mentioned below being highly effective.
In order to promote an app you absolutely need to have a good social media presence these days. Using popular networks like Facebook and Twitter allows you to connect with the current and future audience. This is possible through 2 ways:
People tell you that there is no bad press. Although this is incorrect, if press does not exist, it is really bad. Mentions in the media and from influencers are highly effective at generating credibility and buzz. You can do this in so many different ways as you promote an app but some options to take into account include press releases, launch parties with media invited, guest blogging and interviews with tech bloggers or local newspapers.
This is practically work that is similar to SEO and that you do for the mobile apps you launch. App store optimization is really important since the market is oversaturated and you need to be discovered. The problem is that proper ASO is not that easy. However, you need to focus on at least the following:
This is something that few app developers ever consider but it is much more effective than what many think. People that have a huge following can be pivotal in generating numerous downloads and sales for a mobile app. The problem is picking someone that is totally appropriate, according to what the app’s goals are.
Connections in the tech industry are always important and have to be considered. Also, celebrities can also do wonders. Just make sure that you carefully pick the right personalities because of the fact that endorsement coming from someone that is not appropriate can do a lot of long-term damage.
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