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4 Best Ways to Optimize Your Website for Mobile

Most people use their smartphones to access the internet on the go, which means that it is more important than ever to have a mobile-optimized website for businesses. Smartphone optimization is essential to maintain your brand quality and draw in new customers and keep them coming back.

There are several ways to enhance your site for mobile, from simplifying your design and coding to monitoring analytics. Keep reading for our top four tips to optimize your mobile website.

1. Check How Your Website Runs on Mobile

While your website may look perfect on your computer, it may not look the same on a mobile device. Your branding information, layout, and ease of access might become skewed when a person switches to their smartphone. So, one of the first things you need to do is check website status.

Online tools can help you run your website through their platforms so that you can see the user experience rather than the backend of your site. You can check how your webpage views on both desktop and mobile versions.

If you are having difficulty accessing it on mobile, you can know for sure whether your site is down or if you are experiencing an issue with your internet provider. The audit also allows you to monitor your website response times to ensure it operates at an appropriate speed. 

2. Simplify Your Design

When it comes to smartphone browsing, most people are looking for immediate information and don't want many fillers. The user's engagement makes the decision of what to highlight on your mobile site very important. 

Consider what the most pertinent information about your company is. If you have a brick-and-mortar storefront, you may want to highlight your contact information and store's location at the top of the page. If you are running an online business, you may want to keep current promotions and sales as the first focus. 

3. Modernize Your Coding

While a simplistic design will help your webpage look clean and easy to navigate, it is crucial that your site can run quickly. Having a slow-loading website can negatively affect your visitor rate. Ideally, you want your webpage to load in only a few seconds so that you can keep potential visitors interested. 

There are several ways to optimize your site's loading speed. One easy way is to reduce the file size of all images on your page. Another way is to avoid outdated HTML, Flash, or Java scripts. Most modern websites run with HTML5, which can support various plugins and offer more web safety. 

4. Use Analytics to Customize the Mobile Experience

Using an online analytic tool, you can track what search terms are bringing people to your webpage. For example, you may receive more smartphone traffic for certain aspects of your webpage that are not as popular with customers searching from a PC. With this information, you can highlight certain parts of your website that will draw additional attention. 

You can also use this data totrack which types of marketing are most effective for your business. This way, you can focus more of your energy and resources on marketing avenues that will bring in the most revenue.


Mobile optimization is all about keeping your webpage quick and organized. By enhancing your page for mobile viewing, you won't have to worry about losing customers due to a bad webpage. And by tracking your analytic data, you can keep marketing your business more effectively. Try following these tips to see your visitor satisfaction soar! 

About The Author
Russell Emmental

Russell is a finance journalist and ex-banker. He lives in Utah with his family and is a keen aviation enthusiast in his spare time.

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