Today companies are making efforts to make a digital presence. The introduction of smartphones has led to the eruption of mobile applications in the market. The mobile applications help reach users all across the globe and bring more revenue. It was one of the most important questions for business owners to select which mobile operating software to build mobile applications for their business.

iOS was first introduced in 2007 exclusively for the iPhones. Starting with only a few applications in its app store, today, the app store contains millions of applications. At present, there are more than 2 million applications of the in-app store. Apple.Inc releases its new update annually, to upgrade the software and introducing new improvements for users.

Although android has a major share of the mobile app in the market, iOS shares significant percentages of users. The ios users are usually believed to be loyal to the brands, as a person who once purchases iPhone does not switch to any other platform. The company has just bestowed users with an iOS13 update.It is the latest update to the software with new features on the phone.

Due to its popularity and customer commitment, most of the businesses develop applications for ios platform. And it is also believed that the apps are first rolled out for the iOS app store before for any other platform to test the applications. The mobile companies leverage iOS app development to create new applications for different segments such as e-commerce, healthcare, gaming, social media and many more.

Benefits of iOS development

Apart from the popularity, there are multifarious benefits of the iOS app for business, such as it brings increased revenue and has improved security more than ever. The high ROI and a larger number of apps embraced by customers’ fuel the ios app development across every sector.

Here are some points to explain this,

• High-end security: In iOS app development, The Developers are required to adhere to the strict regulations laid down in the development process. The app is secured by a strong security layer to protect it against any breach, hacking or intruding activity. iOS apps are considered the most secure applications that are free from any kind of malware. In the age where all our data is synchronized in cloud storage, security has become one of the main concerns for providers. The security layer maintains user identity and data privacy.
• Finer user experience: The iOS users come across as the most satisfied and happy users. With the finest hardware, outstanding customer support, Apple has topped the market in the regards of mobile devices. Every app works seamlessly on the devices offering users the best experience. Where Android users are often counter experience with poor performing apps, it is not a case for iOS users.
• Enhanced return on investments: Apple prevail the market with a better-paying capacity of the customers than the Android users. iOS customers are usually more willing to pay than Android users. The client base of apple may be less then android but it is far higher in the in-app purchases than Android. The iPhone is very well received in the UK and US with more customers than anywhere. It extends the chance for the customers to build a strong business in a global market.
• Uncomplicated testing experience: The number of Apple;’s devices are limited than Android. When the company rolls out a new update it is easier to test for various devices and versions. In the Android platforms, the apps are required to test for various versions which make it a hassle task as compared to Apple's case. 
• High-reputation in the market: Before the app is launched on the play store, it has to go through strict criteria. When the app is finally available, it assures it isn't about the security and quality, The iOS users are assured that if the app is on the Apple App store it cannot harm the device or user’s data.
• Filtered audience: It is an undenying fact that iOS devices garner more popularity in the international market than any other phone. There is a selected audience for iOS devices. The customers mostly stay loyal to the products. Also, the tech-savvy person who is fond of the strong interfaces always put their preference iOS devices. Business owners can always vouch on the app made for iOS platforms.

Wrapping up:

iOS has a very powerful brand value in the market all across the world. It is trusted by users and creates a powerful impact on customers that attracts more and more users. It is always a wise decision to prefer the iOS platform for app development over Android when you want higher returns by delivering quality services. Today the majority of the companies use iOS to build apps and market their products and services.