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The Three Keys to Creating a Successful App for Your Business

Apps are all around us, we rely on them to help us organize, communicate with others, and even entertain us. Recent studies show that the average American now spends five hours a day on their smartphone, with 15% of that time being spent on their favorite app. What this means to business owners is that there is a whole new way to get in front of consumers, and that’s through apps.

If you’re looking to create an app for your business, there are a few key things you’ll want to keep in mind. These will help ensure that your app isn’t just downloaded that first time, but keeps them coming back for more. Let’s take a closer look.

Make Sure the App is Professional

The last thing you want to do is rush your app out just for the sake of offering one. Consumers are picky and they are fickle. If they download your app and it’s slow, filled with bugs, or just isn’t very professional looking, you can bet it will be uninstalled almost immediately. What this means is that it really pays to take your time on the development and make sure there is thought behind what you’re putting out.

Because most business owners aren’t app developers on the side, so it can be wise to employ the services of a professional iOS or Android app development team. App developers are not only well-versed in how to build an app that works as it is intended to, but they have experience in what works and what doesn’t from a consumer’s standpoint. They can offer valuable advice that helps to ensure the success of your app.

Go Through a Testing Phase

Now before you just go ahead and launch your app to the public, it's also wise to do a test phase with actual users. If you're using a professional app developer, there is a good chance this is part of the process. Testing the app on real users before it comes live will give you a chance to identify any bugs, deficiencies, or weaknesses. They can provide some very valuable feedback.

Give Thought to the Purpose of Your App

It’s also important you give thought to the purpose of your app. Your app needs to be more than just an introduction to your company and its services as it needs to provide some sort of value-added service to visitors. This could be helpful tips and information, pricing details, specs on products, video content, a blog, the ability to shop or order from the app, a forum to chat with other clients/customers, live help, etc. You need to give people a reason to continuously open your app and use it.

Should Not Be Rushed

At the end of the day building an app for your company is something that can prove to be incredibly wise and successful for the business. It’s a great way to build your customer base while marketing your company. However, the app will only be successful if it offers value to the customer.

 

About The Author
Veselina Dzhingarova

Veselina Dzhingarova, co-founder ESBO, currently works as a branding and marketing consultant, bringing together the knowledge and intuition that she has developed over many years spent working in relevant fields.

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