People these days are becoming quite comfortable with technology contrary to the previous times. With the introduction of smartphones now it has really become easier for any regular person to gain an access to the most updated technology and lead a comfortable lifestyle. Not just adults and teenagers but toddlers and senior citizens too find it easier to play around with smartphones.
Hence, it would not be wrong to say that the mobile apps are the lifeline of smartphones . As per the statistics, there are around 2.2 and 2.8 million apps available on the Apple App Store and Google Play Store. You can download and install these apps for different purposes like booking a doctor appointment, table reservation at a restaurant of your choice, ordering of food and grocery, online shopping, gaming, etc. The extensive use of smartphones and mobile apps is one of the most important reasons leading to the growth of fast moving consumer goods market.
Fast moving consumer goods refers to the category of products that have a great demand and are extremely affordable as compared to the other category of products. The online shopping of fast moving consumer goods have become a trend now and lately, the FMCG industry has been rapidly reforming owing to the introduction and infusion of updated technology.
Even though Fast moving consumer goods have a huge demand yet these goods are extremely perishable in nature. It becomes extremely challenging for the FMCG companies to speed up the process of refilling the stock and to ensure that the goods remain fresh for meeting the expectations of the customers in terms of product’s quality and availability.
Resorting to advanced technologies has lately helped the FMCG companies in staying competent and relevant in the industry. FMCG companies are introducing supermarket online shopping option for their targeted customers to shop whatever products they want through dedicated mobile apps without having the need to go anywhere or unnecessarily worry about products delivery. Now with the help of shopping via mobile apps, you can buy grocery online at best price.
The sudden rise in the use of smartphones and mobile apps has definitely enhanced the demand for online shopping. People now prefer shopping FMCG goods from the supermarket online. The influence of mobile apps has leveraged the global employment ratio as there is a constant need for manpower for taking care of home delivery, customer online support, product transportation, courier service, and backend store coordinators. FMCG market has become more profitable now owing to the introduction of technology and use of mobile apps for online shopping of FMCG goods. The sudden success of online supermarket in UAE, Oman, Saudi Arabia, and Pakistan are fine examples of the positive influence of mobile apps on fast moving consumer goods market.
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