It's no secret that the average American spends a large portion of their day looking at their mobile phone. In an age where smartphones can be used for everything from GPS navigation to social media to online banking, people rarely leave home without them. It stands to reason then that any business would be wise to have a presence on their customer's phones. Having a mobile app is the perfect way to do just that.

Here are six reasons that businesses with mobile apps have a leg up on the competition.

1. Increased Visibility

Once a customer has downloaded your app, your business is essentially in their pocket. Even just having your logo as an icon on their phone screen ensures they will see it regularly and feel familiar with your brand. Checking app alerts is quicker and more convenient than reading lengthy promotional emails or manually typing in a URL to visit a website. In an age where consumers have seemingly endless choices, mobile apps make it easier for people to see and engage with your content.

2. Getting to Know Customers Better

Apps are a great tool for collecting useful data about your customer base. They allow you to easily find out which of your products are best-sellers, how long people typically spend on your app, and which features of it they prefer. The more you know about your customers and their preferences, the better you can cater to them and keep them interested in your products.

3. Increased Sales

Mobile apps make online purchases easy. Customers can browse and purchase products without having to leave their home or remember a website URL. With custom app development , you can create the most attractive layout for displaying your products and services. Customers can choose to save their payment information on your app for future purchases, allowing them to add items to their virtual cart and check out with minimal effort.

4. Audience Expansion

Mobile apps allow you to foster better connections with customers in a wider range. People don't have to be based in a certain location or remember a website URL to use an app. It's right there on their phone, a key part of their daily lives. Embedding social media platforms in your app makes it easier for customers to tell their friends and followers about your products and services, thereby increasing your influence and app traffic.

5. Customer Interaction

Mobile apps are a great way to get people excited about your business through interactive opportunities. Offering a discount when people download your app or giving out promo codes available only to mobile app users is a great way to promote your business and make customers feel like a part of your brand.

6. Convenience for Customers

In the age of speed dial and next day delivery, convenience is key. People are used to having their needs met quickly. Let's say a customer has used two businesses with similar services in the past. Now let's say that only one of those businesses has an app. The next time the customer needs that service, which business are they more likely to use again, all other things being equal? The one they'd have to look up on a search engine or the one with an app right there on their mobile device, ready to be used at the touch of a finger? With increased convenience comes increased customer use. 

Conclusion

Having a mobile app is an excellent way to reach more customers, boost sales, and increase awareness of your brand. Don't wait to gain the upper hand against your competitors!