The success of your app depends on how well your users accept it. Customer satisfaction is essential for every business; the same applies to your app. Your app should be user-friendly and anyone of different ages and levels of IT knowledge should be able to use it.
If you have launched an app and it is not doing well in the e-commerce market, it is a must for you to consult an expert app development company.
Here are some useful and tested tips to improve user experience in your app:
The best way to know how well your app is being accepted out there is to get feedback from the users of your app. You can make your surveys convenient and accessible so that customers will get engaged.
For easy accessibility, make a pop-up form which prompts users to rate your app. You can provide a space where your users can input suggestions for improvement and other features they want to be added.
Another way to know the effectiveness of your app is to use qualitative analysis tools, such as Appsee and Google Analytics. These tools are easy to use and provide visual information since you can see how your users react to your apps. Hence, you are provided with answers to the “whys” of your quantitative data.
One of the best ways to make customers immediately leave your app is having lengthy and thousands of form fields they need to fill up before accessing it. Since sign-up screens are the window to your app, make it simple yet inviting.
Nowadays, mobile users are very impatient, so it is better to give them a short and concise sign-up process than overwhelm them with lots of questions. The first critical information to collect includes the name and email address. Other data can be gathered the next days of usage through pop-ups and short surveys.
Moreover, to entice would-be users of your app, it is better to give them insights and previews on what they will experience rather than directly throwing them your sign-up screen.
In this information age, users want an immediate result of their searches with just a click. For instance, job applicants today don’t have to create CVs from scratch anymore because they can just search for and download resume templates online, fill in their information, and they’re good to go.
Similarly, if you reduce the search effort of your users, they will likely become comfortable with your app. You can add keyword and barcode scanning for faster filtering of things they are looking for. What is important is to provide related search results rather than give them zero feedback.
Moreover, you should have good navigation and useful links to cater to their needs. Make it quick and easy for users to do a search within your app by having an in-app search engine, making your app very user-friendly.
New users are still wondering how to navigate your app. To encourage them to continue using it, offer them easy access to information and assistance they need by doing the following:
People are now open to sharing critical information such as credit card number, billing information, and email address. However, many are still wary of sharing such information because of the prevalence of security breaches and cybercrimes.
To avoid worrying your app users, offer transparent privacy and sharing settings. Explain how their data are handled. This will give them confidence that your app is trustworthy.
In addition, provide an option that will allow them to share their settings with other social media platforms. It should include “allow” and “turn off” buttons to cater to individual preferences.
Optimizing your app user's experience is the best marketing strategy you can use to promote its usability. If your customer feels at home and their needs are efficiently being met using your app, the probability of getting recommendations is high. Therefore, put importance on the user experience aspect when developing your app.
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