The gaming market is the main driving force for the app world. In the Android market alone, the number of games has increased from 290,297 in Q1 2015 to 677,560 in Q1 2018. In line with this, our gaming pages have grown. When you look through our list of gaming app reviews, you’ll now see that we’ve got over 600 pages of content filled with descriptions, user ratings and direct download links. Put simply, if you enjoy gaming on the go, the world is your proverbial oyster. Unsurprisingly, with more than double the amount of gaming options inside Google Play alone, it’s easy to see why major brands have made mobile accessibility a priority.
Betway Casino is one of the largest real money gaming companies in the world. Launched in 2005, the Malta-based operator is fully licensed by the UK Gambling Commission (UKGC), which means its games are controlled and certified as fair. From its desktop platform, the developers have created iOS and Android app replicas. Like all apps, the interface isn’t a carbon copy of its desktop counterpart. When you land on the homepage, everything is the same. Basically, you have a three-tiered structure showing site links, the Betway Casino promo banner and gaming grid. By mirroring the look of the app and the desktop site, the developers have maintained a sense of familiarity. Because the majority of users start online and then move towards mobile betting, creating this sort of link is crucial. Another direct carryover from the desktop site to the Betway Casino app is the payment page. Here users can access a full range of deposit options (Visa, MasterCard, Neteller and PayPal) that are all protected by secure sockets layer protocol i.e. SSL encryption. As part of the operator’s licensing conditions, secure software and banking is a must. This means that app users can make deposits without worrying about the safety of their money or personal details.
The one area where the Betway app differs from the website is the number of games it offers. Given the size constraints of apps, the developers have had to reduce the number of available games from more than 300 to 186. Despite the decrease, each category is still covered. This means you can play table games such as roulette, blackjack and baccarat as well as various types of slots. Another feature that isn’t lost is the live dealer suite. Using the latest streaming and RFID (radio frequency identification) technology, live games such as blackjack and Dream Catcher allow mobile players to connect with real dealers. This innovation is interesting as it captures the zeitgeist for mobile users. When you look through a list of recent trends, live streaming is always in the mix. Thanks to providers such as DaCast that offer live and OTT video streaming solutions, businesses of all types can add live elements to their product. Indeed, it doesn’t matter if it's Instagram users posting live content or apps that make your home more secure via video feeds, real-time action is now a standard in the mobile world.
Finally, one of the key components of any mobile app is accessibility. A great way to make an interface more appealing and easier to read is to use color and non-color related characteristics like bold or underlined font. By creating contrasts and divisions using colors instead of hard lines, it creates a sense of cohesion and separation at the same time. In other words, you can identify different page elements without there being solid lines showing an explicit divide. The Betway Casino app uses a similar dynamic. Black, blue and white are the brand's primary colors and these help create natural divides between the search bar, the gaming grid and the action buttons. Another feature that makes the app visually engaging but also easy to navigate is the gaming grid. Game logos are not only naturally colorful but create a sense of familiarity. The upshot of this is that users can easily scroll through and pick out the titles they know and enjoy.
Overall, the developers behind the Betway Casino app have managed to create a mobile accompaniment to the main site. Instead of trying to create a completely new product, the team has taken the best desktop features and molded them to suit the mobile setting. The benefit of this is that it inexperienced users to move from one to the other without any issues. This, in turn, makes it more appealing to the casual market and, therefore, able to slot easily into the mass of mobile games now on the market.
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