Fable is a micro blogging platform for Facebook users to share their stories and articles among Facebook friends. Fable is targeted to all enthusiastic writers and bloggers who love to write and share their stories and experiences . 

Users can post a link to their articles in Facebook which is provided with Facebook deep link. Followers can easily access the articles by clicking the link (on mobile browser or Facebook app)
Fable introduces chain story writing concept. Users can story a story with a  basic plot and others can pick the story and add a new plot. 
The unique thing about Fable is that users can gain instant followers and viewers from Facebook( the largest source of audience in social media)
Fable is in early stage of development and new features are soon going to be introduced to enhance user experience.